Government launches Swasth Bharat Yatra national campaign for food safety

The Union Government launched national campaign  Swasth Bharat Yatra on occasion of World Food Day (observed on 16 October) to sensitize people about. eating safe food and be healthy. The Food Safety and Standards Authority of India (FSSAI) is leading this campaign where about 7,500 cyclists are expected to participate in over 18,000 km relay cycle rally traveling across six tracks through almost every state and UT over 100 days to propagate a powerful message ‘Eat Right India’. The cyclotron will culminate in the national capital on January 27.

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About Swasth Bharat Yatra national campaign

  • Under it, pan-India cycle rally is being organized to create consumer awareness about eating safe and nutritious food for becoming healthy and nutritious food for becoming healthy and combating food adulteration.
  • In this rally, about 7,500 cyclists are expected to participate in over 18,000 km traveling across six tracks through almost every state and UT over100 days to propagate a powerful message ‘Eat Right India’.
  • The cyclotron will culminate in the national capital on January 27, 2019.
  • This campaign will not only mobilize masses but also create the large pool of local community to sustain this movement

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